CREATOR MONETIZATION, EXPLAINED

You already have an audience. You don't necessarily need another brand deal — you can offer that audience something worth competing for.

The Creator Fund and brand deals aren't the only ways to get paid from a TikTok audience. You can sell directly to the fans already in your comments.

AdSense pays for views. It doesn't pay extra for the subscriber who'd happily pay real money for your time — an auction does.

One call, one slot. An auction finds out what it's actually worth instead of you guessing a number up front.

A shoutout is scarce the moment it's personalized for one person. Price it like it is.

If ten viewers want the same duo queue slot, the price should reflect that — not a number you picked before anyone asked.

An experience doesn't have an obvious price tag. An auction finds one.

A brand deal pays you to advertise someone else's product. Your own audience will pay you directly for access to you — if you give them something to compete for.

A thousand people who actually care about you can outbid a million who don't.