Is this only for creators who can't get brand deals?

No — plenty of creators who do get sponsorships also run BIDLYY auctions, since a direct sale to your own audience doesn't compete with or replace a brand deal.

What can I sell if I don't have a product?

Time and access count: a video call, a personalized shoutout, a gaming or coaching session, Discord access, or anything else only you can provide — not just a physical or digital product.

Do I need a large following for this to work?

No — there's no follower minimum to publish an auction. A smaller, more engaged audience can produce real competitive bidding for one scarce slot.

No sponsor required

How Creators Make Money Without Brand Deals

A brand deal pays you to advertise someone else's product. Your own audience will pay you directly for access to you — if you give them something to compete for.

How can creators make money without brand deals?

Sell something directly to your own audience instead of advertising someone else's product to it — a 1-on-1 call, a personalized video, access, or any experience only you can provide — priced by an auction so your most engaged fans set the number, not a sponsor's budget.

The problem

Brand deals are unpredictable: they depend on a sponsor's budget, a platform's algorithm deciding you're worth pitching, and often a niche broad enough to interest an advertiser in the first place. None of that has anything to do with how engaged your actual audience is — a smaller, highly loyal following can be worth more to itself than it is to a sponsor.

How BIDLYY solves it

Direct fan monetization skips the sponsor entirely: you offer your audience something only you can give — time, access, a personalized moment — and they pay you for it directly. An auction prices that correctly without you having to guess a number, because your fans bid each other up for the one slot. It's also not exclusive: creators who already do sponsorships can run a BIDLYY auction alongside them, since neither depends on the other.